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8
Mar

How gamification of travel is aiming to boost ridership in Italy

“ For each level passed in the game, passengers receive other rewards that can be shared via social networks and all their results are publicly presented in a ranking…” For those using public transportation in the Bolzano region of South Tirol in Northern Italy, their journey is already made appealing by the views out the window. Entirely located in the Alps,

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8
Mar

BLE Beacons in asset tracking – precision, cost reduction and efficiency

Imagine you are working in a large vehicle manufacturing company. You have a huge parking lot with lots of cars that look very similar, yet they all have customizations based on a specific customer’s order and thus are not interchangeable. The problem of locating assets is not new and there are many existing approaches to solving it. One approach relies

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8
Mar

Carrefour undertakes first large-scale beacon deployment in Romanian hypermarkets

Multinational retailer Carrefour has placed iBeacon networks in 28 of its hypermarket stores in Romania, pointing to the inevitable global rollout of personalized shopping experiences on mobile. Carrefour claims this is the first project of its kind that taps 600 Onyx Beacon devices and is able to interact with the public at a commercial network level. Consumers who download the

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