Beacon mała rzecz
Niewielki nadajnik czyli
rzeczywistość znaczona beaconami
The beacon transmitter sends its identifier in Bluetooth 4.0 BLE technology
at a distance of up to several dozen metres.
at a distance of up to several dozen metres.
Using a dedicated mobile application, the smartphone receives a unique beacon signal in real time, performs a programmed action and sends information to the data-processing CMS panel. The system sends information efficiently regardless of the lack of GPS or WiFi coverage.
The CMS panel collects the received data and performs an analysis. In the panel there is also a defined action (notification), which is received by the smartphone user in accordance with the planned scenario.
Shopping centreThey have the potential to become a constant element of our everyday shopping reality. It is thanks to them that shopping centres will be able to learn about our preferences and adjust the offer to our needs. Specific personalisation brings measurable, bilateral benefits: customer satisfaction and sales growth. These small battery-powered devices send out a radio signal while communicating with mobile devices via Bluetooth. Thanks to this it is enough to get a notification about the current offer of the shop with the indication of the shelf on which it is located, passing by the store window.
Public transportThanks to the use of beacons, public transport tailored to smart city becomes a fact and not a dream. They make it easier for travellers to move around the city, helping them to reach their destination based on the user’s location, indicating the direction to the gate at the airport, displaying information about the remaining time to departure or check-in.
TourismPaper guides have become a thing of the past long ago, while audio guides as modern solutions will soon cease to be sufficient for visitors. Their place is now slowly taken by mobile applications based on beacons. Thanks to the use of these small transmitters in the open air, tourist attractions have never been so easily accessible. At the fingertips there is not only historical information about the main tourist attractions of the city, but also information about upcoming events or city games. The application ensures that passing important points of the visited city they are not missed by us.
MuseumsBeacons make the museum an interactive space, giving it a new dimension and meaning. You can forget about the overwhelming visitor with a huge amount of information and transmission often not adapted to personal preferences. The beacon-based application not only displays on the smartphone screen of the smartphone, in an interesting and accessible way, information about individual museum exhibits, but also shows the user the optimal sightseeing route, the nearest exit or a rest zone.
HotelHotel applications have already become a standard. These beacon-based systems allow you to increase guest satisfaction by replacing traditional magnetic cards that open doors with smartphones, offering remote check-in service, enabling you to order food to your room using apps, and much more. A beacon-based solution makes it possible to quickly determine our location inside the building. Thanks to this, finding a room, getting to a gym or a bar will not create any problems for us. This plays a special role in the case of large facilities and people with disabilities – a smartphone can navigate us step by step, indicating the shortest route to the destination.
LogisticsThe logistics industry perfectly uses the potential of beacons. This is due to the location and navigation possibilities offered by these transmitters. Systems built on the basis of beacons enable the collection of accurate data on the movement of employees, forklifts and other internal transport. Analyzing the collected information, for example, we receive traffic, the degree of use of machines, etc.
EventsBeacons are a proven way to improve the experience of event participants. They become a guide around the facility, inform about panels, sessions, events tailored to individual preferences. The application can be connected to the Linkedin account and automatically search for people with similar interests within coverage of the Bluetooth signal. They ensure the safety of participants by providing organisers with information about the places with the highest traffic intensity.
StadiumBeacons at the stadium are not only an opportunity to purchase a ticket for a sporting event through an application, or navigation to the proper sector. First of all, it’s getting more and more comfort connected with supporting idols by contact with a sports club, bonuses for club gadgets, displaying only personalised advertisements. It is enough to install an application on a smartphone to be able to combine sports emotions with new technologies.
Messages on the phone – we send information to the customer’s phone about the current promotion, messages inviting to visit the store, when the customer is in its neighbourhood, etc.
Facility navigation – we build an application using beacons to navigate the customer in the shopping center, we show the path to selected departments/shops.
Generating statistics and analyses – we collect data on customer behaviour and purchases for further analysis. We create so-called “heatmaps” showing the way customers move around the store and the time spent in a specific place.
Integration with POS systems – we give you a tool to analyse your customers’ behaviour and purchases in order to be able to prepare a dedicated promotional offer.
Loyalty programs – using beacons we support loyalty programmes in a given store, there is a possibility to integrate with CRM systems.
Gamification – we use beacons to build gaming mechanisms and plays for customers in order to increase their involvement.
Locating patients and staff – we use beacons to immediately locate medical staff within the facility. A beacon in the form of a wristband or a card worn by the patient enables him/her to be quickly located or informed for example about unwanted receding.
Locating medical equipment – thanks to beacons installed on medical devices, we are able to determine their location immediately.
Control of employees’ working time – thanks to the beacon system, we enable control of employees’ working time. The system records the time of an employee’s entry into the building and his/her exit, placing this information in an internal database. Beacons can also collect information about how long they have been in each room or area of the hospital.
Data generation and analysis – information exchanged during the use of beacons can be used to create statistics and be subject to further analysis.
Patient navigation in the hospital – navigation with beacons located inside the facility allows you to locate appropriate offices and rooms, allowing you to move around more efficiently throughout the facility.
Creation of sightseeing routes – installation of beacons by the exhibits enables the visitor to be guided along a defined route. Beacon, when it detects an approaching person, displays detailed information about the exhibit on the phone in the form of sound, text, photos and video.
Visitors’ navigation around the museum – with the use of beacons located inside the museum, we can locate specific exhibits and show the way to get to them.
Messages on the phone – a beacon placed in front of the museum can send a message about the current exhibition, inviting people in the neighbourhood to visit with information about the current exhibition.
Generating statistics and analyses – on the basis of information generated by beacons, it is possible to keep statistics and analyse the collected data. On the basis of these data we can determine, for example, which exhibit was the most interesting for the visitor and which one was of the smallest interest (the exhibit was omitted).
Facility navigation – thanks to the beacons application, we can navigate the visitor in the facility. We help you to find the sector in which you bought the place, medical point, room of a given panel, etc.
Messages on the phone – the possibility of receiving messages from the organizers on the smartphone.
Generating statistics and analyses – on the basis of information generated by beacons, it is possible to keep statistics and analyse the collected data.
Tagging of goods – by marking the goods with beacons, we can quickly obtain information about them, e.g. date of entry into the warehouse, date of planned shipment, supplier, customer, but also such as expiry date.
Locating goods and equipment – using beacons we can immediately locate goods and equipment inside and outside the warehouse.
Optimisation of transport routes – thanks to “heatmaps” showing the way goods flow in the warehouse, we can analyse and optimise them in terms of transport time, safety of people and goods, etc.
Warehouse navigation – using a beacon-based application on a smartphone, we give you the opportunity to plan your route to a specific location in the warehouse according to a previously optimised track.